It's impossible to really gauge something like this, but after the impressive $28.3 million opening weekend for "The Final Destination," you've got to wonder if Friday's sad and untimely death of DJ AM affected the New Line horror movie, which is about escaping Death only to have it come after you again. (AM survived an airplane crash last year.)
On Twitter Friday, it seemed like every fifth post mentioned AM in the context of "Destination," with some directly addressing the marketing. Here's a few samples:
mikebdoss: Are we sure this DJ AM death isn't just a very, very clever promo for the new Final Destination movie?
misadventurer: DJ AM survived a planecrash last year. and the day FinalDestination comes out, he is found dead. harsh marketing paramount. lookout TBarker.
(Dear misadventurer: Paramount didn't release the movie.)
Studio insiders tacitly agreed the death got people talking about the movie. But that wasn't exactly making them feel very good about it.












I didn't know much about DJ AM until I read an article he wrote in Glamour about his life- he survived a tough childhood, drug abuse, suicide attempts, gastric bypass surgery. And this was before the guy survived a plane crash. He seems like a nice guy trying his best to struggle through it all. I'm sorry for him and his family.
Posted by: 32GB SD Karte | December 15, 2009 at 09:13 PM
within a very short time my father will have surgery on his stomach with a reduction of bypass and as nobody in my family has been operated before I think the best will thus seek help for his recovery as soon as possible followed the advice are proved necessary so that over time his health keep it as stable as possible
Posted by: after bypass surgery | March 19, 2010 at 10:40 AM